The Brief:
To create a post connecting the brand to the birth anniversary of M.K Gandhi celebrated every year in India on the 2nd of October.
The Approach:
The Dandi March led by M.K Gandhi in the year 1931 was pivotal in India's freedom struggle against the British. It also embodies Gandhi's principles of Non-Violence a.k.a 'Ahimsa'. The project aimed at shedding light on this portion of India's freedom struggle as a part of celebrating the nation maker's birth anniversary.
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