World Chocolate Day for Crompton India
The Brief:
Create a sequence of Social Media posts highlighting Crompton's range of Kitchen Appliances to garner engagement for World Chocolate Day
Create a sequence of Social Media posts highlighting Crompton's range of Kitchen Appliances to garner engagement for World Chocolate Day
The idea:
To take inspiration from the 2005 Film: Charlie & The Chocolate Factory and recreate some of the iconic scenes incorporating Crompton appliances in place of the factory machinery. This approach not only enabled a seamless brand integration but also played at the nostalgia of the target audience, grabbing much higher engagement than usual.
To take inspiration from the 2005 Film: Charlie & The Chocolate Factory and recreate some of the iconic scenes incorporating Crompton appliances in place of the factory machinery. This approach not only enabled a seamless brand integration but also played at the nostalgia of the target audience, grabbing much higher engagement than usual.
The Approach:
Using AI generated and stock assets, some of the iconic scenes were recreated with Crompton products taking the spotlight.
Using AI generated and stock assets, some of the iconic scenes were recreated with Crompton products taking the spotlight.
Thank You!
