Motion Assets for 152Co.
The Brief:
To create motion graphic assets(mainly, a motion form of the 152 logo and the work for the client-Titan) for 152Co.'s annual portfolio for the year 2023. The work for Titan involved designing over a hundred watch faces for their new range of digital watches. This was a significant project for the company and had to be the star of the portfolio.
To create motion graphic assets(mainly, a motion form of the 152 logo and the work for the client-Titan) for 152Co.'s annual portfolio for the year 2023. The work for Titan involved designing over a hundred watch faces for their new range of digital watches. This was a significant project for the company and had to be the star of the portfolio.
The Idea:
Grid systems are central to building great design systems. 152 being a branding and design agency, we incorporated this grid system into the motion form of the logo. The grid system appears first, where the intersection of the grids weaves out the logo form of 152.
Grid systems are central to building great design systems. 152 being a branding and design agency, we incorporated this grid system into the motion form of the logo. The grid system appears first, where the intersection of the grids weaves out the logo form of 152.
A watch face design tells more than just the time, it shows our personality. We wanted to show more than just individual designs, we wanted to show the range of options available to the user and welcome them into a world of customization.
The Process:
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